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— pH-neutral · high lubrication · coating-safe maintenance wash

PURE SHAMPOOpH Neutral Car Shampoo

Good Stuff Pure Shampoo is a premium pH neutral car shampoo made for safe, regular contact washing. Its rich foam and high lubrication help the wash mitt glide over the paint with less friction, supporting a safer wash on protected and unprotected vehicles.

The neutral formula is compatible with ceramic coatings, sealants and traditional waxes, making Pure Shampoo the everyday choice when you want effective cleaning without unnecessarily stressing existing protection.

pH NeutralSafe maintenance wash for protected paint
High LubricationImproves mitt glide during contact washing
Coating SafeCompatible with ceramic coatings, sealants & waxes
Available sizes
500 ml / 16.9 fl oz1 L / 33.8 fl oz5 L / 169 fl oz
01Neutral pH

Designed for regular maintenance washing without unnecessarily stressing waxes, sealants or coatings.

02Rich Foam

Creates a dense, comfortable wash solution that supports controlled panel-by-panel cleaning.

03High Lubrication

Helps the mitt move smoothly across paint and reduces friction during the contact wash.

04Cookies Scent

A distinctive fragrance that makes repeated maintenance washes more pleasant.

Good Stuff Pure Shampoo contact wash demonstration
— High-lubrication maintenance shampoo

Safer Contact Washing Starts with Better Glide.

During a hand wash, loose contamination can become trapped between the wash mitt and the clear coat. A shampoo with strong lubrication creates a slicker wash solution so the mitt moves more freely and unnecessary friction is reduced.

Pure Shampoo combines that glide with a pH-neutral cleaning formula. It is a strong fit for regular maintenance washes on ceramic-coated, sealed, waxed or unprotected paint when the goal is simple: clean effectively while preserving the protection already on the vehicle.

Use Pure ShampooFor regular maintenance washes where lubrication, foam and protection compatibility matter most.
Hard Water?Choose AQUA SOFT Shampoo when reducing the effect of minerals in the wash water is the priority.
High Lubrication

Reduce Friction During Contact Washing

Pure Shampoo helps the wash mitt glide more smoothly across the paint. Combined with proper pre-washing, clean wash media and frequent rinsing, this supports a safer hand-wash process with less unnecessary mechanical friction.

Protected Paint

Coating, Sealant & Wax Friendly

The pH-neutral formula is intended for routine washing of protected vehicles. It cleans normal wash contamination without adding an aggressive acidic or alkaline step to every maintenance wash.

— Choose the right Good Stuff shampoo

PURE, AQUA SOFT or SOUR — Three Different Jobs.

Regular Maintenance

PURE SHAMPOO

The everyday pH-neutral shampoo when you want a balanced mix of cleaning, rich foam and strong lubrication.

  • pH-neutral maintenance wash
  • High lubrication & rich foam
  • Coating, sealant & wax compatible
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Good Stuff Aqua Soft Shampoo bottle Hard Water Washes

AQUA SOFT

A pH-neutral shampoo developed for areas where hard water and fresh mineral deposits make washing and drying more difficult.

  • Softens wash water
  • Reduces mineral deposits by up to 50%
  • Ideal for hard-water conditions
View AQUA SOFT Shampoo →
Good Stuff Sour Shampoo bottle Periodic Deeper Cleaning

SOUR SHAMPOO

An acidic shampoo for periodic cleaning when mineral buildup, road film or detailing-product residue needs more cleaning power than a neutral maintenance wash.

  • Acidic pH around 3.5 in concentrate
  • Targets mineral buildup & residues
  • No waxes or polymers added
View SOUR SHAMPOO →

Simple rule: choose PURE SHAMPOO for routine maintenance, AQUA SOFT when hard water is the main problem, and SOUR SHAMPOO when a periodic acidic clean is needed to tackle mineral buildup and stubborn residue.

— How to use pH neutral car shampoo

Five Steps to a Safer Maintenance Wash.

01

Pre-Rinse

Rinse the vehicle thoroughly with water or complete a proper pre-wash first to remove as much loose contamination as possible.

02

Dose the Shampoo

Add 30–40 ml / 1.0–1.35 fl oz of Pure Shampoo to 10 L / 2.64 US gal of water.

03

Create Foam

Fill with a strong stream of water to mix the shampoo thoroughly and generate a rich wash solution.

04

Wash Top to Bottom

Use a clean microfiber wash mitt and work panel by panel from the cleaner upper areas toward the dirtier lower sections.

05

Rinse & Dry

Rinse thoroughly with clean water, then dry immediately with a clean, absorbent microfiber drying towel.

Dilution 30–40 ml / 10 L US 1.0–1.35 fl oz / 2.64 gal pH Neutral Use Regular contact washing
— Frequently asked questions

pH Neutral Car Shampoo FAQ

What is a pH-neutral car shampoo?

A pH-neutral car shampoo is formulated around a neutral pH so it can clean normal wash contamination without relying on a strongly acidic or alkaline wash. Pure Shampoo is designed for regular maintenance washing on protected and unprotected paint.

Is Pure Shampoo safe for ceramic coated cars?

Yes. Pure Shampoo is compatible with ceramic coatings, sealants and traditional waxes, making it suitable for routine maintenance washing of protected vehicles.

Will Pure Shampoo strip wax or sealant?

Pure Shampoo is intended as a gentle pH-neutral maintenance shampoo and is designed to preserve existing waxes, sealants and ceramic protection during regular washing.

Why is lubrication important in car shampoo?

Lubrication helps the wash mitt glide more smoothly over the surface. Less unnecessary friction during contact washing helps reduce the risk of wash-induced marring when combined with proper pre-washing and clean wash media.

How much Pure Shampoo should I use?

Use 30–40 ml / 1.0–1.35 fl oz of Pure Shampoo per 10 L / 2.64 US gal of water.

Pure Shampoo or AQUA SOFT Shampoo — which should I choose?

Choose Pure Shampoo for a balanced regular maintenance wash with strong lubrication. Choose AQUA SOFT Shampoo when hard water is the main issue and you want a pH-neutral shampoo designed to soften the wash water and reduce fresh mineral deposits.

Pure Shampoo or Sour Shampoo — what is the difference?

Pure Shampoo is the pH-neutral choice for routine maintenance. Sour Shampoo is acidic and intended for periodic deeper cleaning of mineral buildup, road film and detailing-product residues without adding waxes or polymers.

Should I pre-wash before using Pure Shampoo?

Yes, whenever meaningful loose dirt or road contamination is present. A proper pre-wash removes contamination before the mitt touches the paint, reducing the amount of dirt moved mechanically during the contact wash.

— Make every maintenance wash safer

Neutral pH. Strong Glide. Protection-Friendly Cleaning.

Choose Good Stuff Pure Shampoo for regular hand washing when you want a pH-neutral car shampoo with rich foam, high lubrication and compatibility with ceramic coatings, sealants and waxes.

01
Regular MaintenanceBalanced cleaning for frequent hand washing.
02
Protected PaintSuitable for coatings, sealants and traditional waxes.
03
High LubricationImproved mitt glide for a more controlled contact wash.
i
Hard water changing the wash?Switch to AQUA SOFT Shampoo when reducing the effect of minerals in the wash water is the priority.
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